Forecasts, Not Fire Drills: A Micro Agency Levels Up
The team projected revenue, retainers, and software fees twelve weeks out, updating every Friday. Seeing gaps early encouraged prospecting sprints, while surplus weeks funded education, tools, and thoughtful downtime that preserved quality.
Forecasts, Not Fire Drills: A Micro Agency Levels Up
Budgeting in hours per deliverable revealed real constraints. They declined misfit work kindly, adjusted scope collaboratively, and raised confidence by promising fewer things more reliably to clients who returned enthusiastically.